CRM & Engagement Manager

About B2Spin

We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.

About the Role
We are looking for an experienced CRM & Engagement Manager to lead our customer engagement initiatives, ensuring long-term retention and loyalty. This role will focus on delivering impactful CRM strategies, managing a dedicated design team, and overseeing lifecycle communications that enhance customer experience. The ideal candidate will have a strong background in CRM, campaign execution, and creative direction to drive engagement through compelling visual and written content.

Key Responsibilities

• CRM & Engagement Strategy: Develop and execute innovative CRM strategies to enhance retention and player lifetime value.
• Managing Design & Organic Social Team: Oversee and collaborate with the design and organic social team to produce high-quality, engaging assets for CRM campaigns and social media content that strengthens community engagement.
• Customer Journey Optimization: Craft personalized, data-driven lifecycle communications that strengthen user engagement at each stage.
• Campaign Execution: Lead the implementation of automated and targeted CRM campaigns, ensuring high-quality delivery across channels.
• Performance Analysis & Optimization: Monitor CRM performance metrics, leverage insights, and refine strategies for improved outcomes.
• Cross-Team Collaboration: Work closely with product, content, and marketing teams to align engagement strategies with business goals.
• Compliance & Best Practices: Ensure all CRM activities adhere to responsible gaming guidelines and regulatory requirements.

What We’re Looking For

• Proven experience in CRM, engagement, or lifecycle marketing within the social gaming, casino, or digital entertainment sectors.
• Strong creative and strategic mindset with the ability to manage and inspire a design team.
• Expertise in CRM tools (e.g., Braze, Optimove, Salesforce) and marketing automation.
• Analytical skills with a track record of using data to inform engagement strategies.
• Ability to manage multiple projects in a fast-paced environment.
• Excellent communication and collaboration skills.

Why Join Us?

• Lead engagement strategies in a rapidly growing, innovative company.
• Work alongside a global team of industry experts in a fast-moving, results-driven environment.
• Enjoy the flexibility of a remote work environment with a strong company culture.
• Play a critical role in shaping how players interact and engage with our platform.

If you have a passion for CRM, engagement, and creative strategy, we’d love to hear from you. Apply now to be part of the revolution at B2Spin!