We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.
About the Role
We are looking for a Head of Player Engagement & Monetization Manager to take ownership of our promotional strategies, bonusing mechanics, and reward cost management. This role is focused on maximizing customer value through targeted promotions and incentives, ensuring that our monetization efforts drive engagement while maintaining commercial efficiency. The ideal candidate will have a strong background in CRM-driven monetization, promotions, and analytical decision-making.
Key Responsibilities
- Monetization & Promotions: Develop and execute high-impact promotions that drive engagement, increase customer lifetime value, and optimize revenue.
- Bonusing & Reward Strategy: Manage player incentives, balancing compelling rewards with efficient cost control.
- Campaign Execution & Optimization: Oversee the implementation of monetization initiatives, ensuring campaigns are timely, impactful, and optimized based on performance data.
- Managing Design & Organic Social Team: Oversee and collaborate with the design and organic social team to produce high-quality, engaging assets for CRM campaigns and social media content that strengthens community engagement.
- Data-Driven Decision Making: Leverage analytics and segmentation to personalize offers and refine promotional strategies.
- Cross-Team Collaboration: Work closely with finance, product, and marketing teams to ensure a cohesive approach to monetization and promotional planning.
- Compliance & Best Practices: Ensure all promotional activities align with responsible gaming regulations and industry standards.
What We’re Looking For
- Experience in promotions, monetization, or player incentives within social gaming, casino, or digital entertainment industries.
- Strong analytical skills with a deep understanding of player behavior and revenue optimization.
- Expertise in CRM and bonusing tools (e.g., Braze, Optimove, or equivalent).
- Ability to thrive in a fast-paced, data-driven environment.
- Excellent communication and stakeholder management skills.
- Passion for creating engaging, value-driven promotions that drive long-term loyalty.
Why Join Us?
- Be part of a high-growth, innovative company that’s redefining social gaming engagement.
- Work alongside industry-leading experts in a dynamic, results-driven environment.
- Enjoy a flexible, remote-friendly work environment.
- Play a key role in shaping monetization strategies that make a tangible business impact.
If you have a passion for CRM and monetization and are eager to drive player engagement through innovative promotional strategies, we’d love to hear from you. Apply now to be part of the revolution at B2Spin!