About B2Spin
We are B2Spin, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from all over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.
About the Role
We are looking for a dynamic and strategic Head of Rentention to take charge of our customer engagement, retention, and monetisation initiatives. This is a leadership role, responsible for shaping and executing our CRM vision while also providing strategic direction and oversight for Promotions, Organic Social, and a dedicated Design team. You will lead a team of CRM specialists and creative professionals to craft and execute innovative, high-velocity campaigns that maximize customer engagement and long-term retention. This role is best suited for someone with a strong background in retention and CRM, who can lead teams effectively and drive a cohesive engagement strategy across multiple channels.
Key Responsibilities
- Lead and Inspire: Manage and mentor a team of CRM professionals, social media experts, and designers, fostering a culture of innovation, collaboration, and rapid execution.
- CRM Strategy: Develop and execute a best-in-class CRM strategy focused on lifecycle engagement, retention, and monetisation, ensuring highly personalized and effective customer interactions.
- Promotions Management: Oversee the development and execution of promotional campaigns that drive engagement and revenue, ensuring alignment with CRM and retention strategies.
- Organic Social Strategy: Provide leadership for the organic social team, ensuring that content is aligned with retention and engagement objectives, fostering community interaction and long-term loyalty.
- Creative Leadership: Work closely with the design team to produce high-quality, engaging, and brand-aligned assets for CRM campaigns, promotions, and social initiatives.
- Monetisation: Identify opportunities to enhance ARPU and drive revenue growth through CRM-driven promotions, loyalty programs, and tailored offers.
- Early Lifecycle: Own and optimise the onboarding and early lifecycle journeys, ensuring a seamless experience that rapidly boosts engagement, conversion, and long-term retention.
- Reactivation: Lead data-driven re-engagement strategies to win back lapsed users with targeted incentives and compelling content, ensuring efficiency and quick turnaround.
- Cross-Marketing: Oversee multi-brand CRM campaigns, identifying opportunities to increase cross-product engagement and player lifetime value through smart, timely messaging.
- Data-Driven Optimisation: Leverage analytics, A/B testing, and behavioural insights to continuously improve campaign effectiveness with a focus on rapid iteration and learning.
- Collaboration: Partner with marketing, product, and content teams to ensure a seamless and engaging customer journey across all touchpoints.
- Speed of Execution: Deploy rapid iteration cycles for CRM, promotional, and engagement tactics, ensuring a dynamic and responsive approach to player engagement.
- Compliance & Best Practices: Ensure all initiatives comply with regulations and best practices, including responsible gaming and data privacy standards, while maintaining efficiency and responsiveness.
What We’re Looking For
- Proven experience leading CRM teams within social gaming, casino, or digital entertainment industries.
- Strong leadership skills with the ability to develop and inspire high-performing teams across CRM, promotions, organic social, and design.
- Expertise in CRM tools (e.g., Braze, Optimove, Salesforce) and marketing automation.
- A data-driven mindset with a track record of using analytics to drive engagement and retention quickly and effectively.
- A deep understanding of player behavior, re-engagement tactics, and multi-product cross-marketing.
- Ability to thrive in a fast-paced, performance-driven environment where quick execution is key.
- Excellent communication and collaboration skills, ensuring alignment across multiple teams.
- A passion for delivering seamless, data-driven customer experiences that drive long-term loyalty.
Why Join Us?
- Lead and shape the CRM function within a rapidly growing, innovative company that values speed and efficiency.
- Work alongside a global team of industry-leading experts who move fast and deliver results.
- Enjoy the flexibility of a remote work environment with a strong company culture that prioritizes action and impact.
- Shape and execute CRM, promotional, and engagement strategies that make a tangible difference in player retention and revenue growth.
If you’re an experienced CRM leader with a passion for retention and engagement, and ready to drive impactful, high-velocity initiatives, we’d love to hear from you. Apply now to be part of the revolution at B2Spin!