We are seeking a dynamic and creative Social Media Content Creator Specialist with experience in iGaming, online gambling, or social casino to join our team. You will be responsible for managing our social media content, planning content calendars, briefing creative teams, and scheduling posts.
The ideal candidate is highly organized, proactive, and stays ahead of social media trends to craft engaging and relevant content that resonates with our audience. You will collaborate closely with multiple teams to ensure brand consistency and alignment across all campaigns.
Key Responsibilities:
- Develop and manage a social media content calendar to ensure timely and relevant posts across all platforms.
- Manage multiple content calendars across different brands and channels using project management tools like ClickUp, Monday.com, or similar.
- Create and deliver detailed briefings for copywriters and designers to ensure high-quality, engaging content.
- Schedule and publish content across social media platforms, including but not limited to Facebook, Instagram, Twitter and YouTube.
- Monitor and analyze social media content, generating new ideas and scouting competitors to improve and optimize content.
- Work closely with marketing, promo, and CRM teams to align content with promotions, campaigns, and brand objectives.
- Identify emerging trends and leverage viral content in the iGaming and betting industry and translate them into creative content ideas to increase audience engagement.
- Ensure brand consistency in tone of voice, messaging, and visual identity across all channels.
- Stay up-to-date with platform algorithm changes, content best practices, and social media innovations.